You’ve probably noticed that weddings are moving towards what I think can most accurately be described as “branding.” By branding I mean couples have consistent fonts, colors, a very concrete theme…I even DJed a wedding last year for a couple, Oriana & Patrick, that had a bonafied logo. Their wedding logo appeared on their invites, on their wedding website, on the menu, on some “wedding weekend” t-shirts, and so on. (Even their playlists were “branded”!!! Check out Oriana & Patrick’s “Ultimate Eclectic, Rustic, Indie, Feel-Good Wedding Playlist.”)
My thoughts? I like it. A lot of engaged couples already have the basic ingredients of a wedding brand (consistent look & vibe). Take those existing elements to the next level and make them officially your “wedding brand.” It really just requires a mental shift and not much else. For example, Diosa & Ryan called their “wedding brand” enchanted garden. Chrissy and Aaron called theirs vintage woodsy.
STEP #1 OF WEDDING BRANDING
The first step towards branding your wedding is deciding on the colors, font(s), and vibe (Elegant? Modern? Edgy? Industrial? Romantic? Rustic? Glam?) then incorporating the chosen brand into your save-the-date cards and invitations. (If you do an engagement shoot before sending STDs or invites, be sure the shoot reflects your wedding brand.) Use your wedding stationery as a creative space to experiment with the brand elements you’ve chosen and make sure you like how everything comes together.
For this, I highly recommend BasicInvite.com. Their prices are very competitive, and they include no-lick envelopes (OK, I guess the official term is “peel & seal”). On BasicInvite.com, you can experiment with infinite colors and fonts on their chic, fresh invite templates. (No, Wedding Paper Divas does NOT offer this feature).
MY FAVE BRANDED TEMPLATES ON BASIC INVITE
Here are my 5 fave templates:
#5 – Initials (BasicInvite.com has matching templates for every kind of wedding stationary you could need.)
#4 – Inverted Triangle
#3 – Modern Poster
#2 – Rustic Type Foil
#1 – Hugs & Kisses
How might I brand the rest of my wedding to form a consistent look and feel with, for example, the “Hugs & Kisses” vibe?
Stop daydreaming on Pinterest & head on over to BasicInvite.com and start doing! Use coupon code 15FF51 right now to save 15%. I’m not sure when the code expires, so don’t delay!
Post by DJ Track Star Staci
I'm DJ Track Star Staci, an international DJ, MC, turntablist, & producer for 14 years. My clients have included: Lamborghini, Victoria's Secret, Reebok, and many more. My performances are trusted at A-list events like Comic Con, Entrepreneur of the Year, and movie premieres. I've rocked Sr. Frogs in Cancun, music festivals, the Vegas strip, celebrity events, & 500 weddings. Check my availability, get an instant fee estimate, or listen to some of my DJ sets or my original remixes & mash-ups.
